EaseMyTrip has reported double-digit growth in the adoption of airport ancillary services as Indian travellers increasingly seek convenience, personalisation and smoother airport experiences alongside core travel bookings.
Loading Intelligence
EaseMyTrip has reported double-digit growth in the adoption of airport ancillary services as Indian travellers increasingly seek convenience, personalisation and smoother airport experiences alongside core travel bookings.
The online travel-tech platform said consumer behaviour is shifting towards services designed to improve efficiency and reduce friction during airport transit, particularly through duty-free shopping and Meet & Greet assistance.
According to insights released by the company, travellers are placing greater emphasis on overall journey experience and time management rather than focusing solely on flight and accommodation bookings.
The trend reflects broader changes in travel consumption patterns as passengers increasingly adopt premium and digitally enabled services across airports.
EaseMyTrip said duty-free purchases on its platform are dominated by premium and gifting categories.
Among users opting for duty-free services:
The company said the data indicates strong demand for premium retail categories among international travellers.
EaseMyTrip’s duty-free platform was developed in partnership with Adani Digital Labs and allows international passengers to browse and purchase products online up to 30 days before departure and as late as one hour before travel.
The service is currently available across several Indian international airports, including:
The company said the offering is designed to create a smoother airport experience by reducing queues and improving purchase convenience.
EaseMyTrip also reported rising adoption of Meet & Greet airport assistance services across major metropolitan cities.
Delhi recorded the highest usage levels, followed by Mumbai and Bengaluru.
While senior citizens remain a significant user segment for airport assistance services, the company said early adoption trends show increasing demand among travellers aged between 25 and 30 years.
The shift suggests younger passengers are also embracing premium airport experiences traditionally associated with older travellers or business passengers.
According to the company, the trend highlights growing demand for:
The broader increase in airport service adoption reflects changing consumer expectations around convenience and productivity during travel.
EaseMyTrip said the latest insights align with its strategy to build a broader travel ecosystem extending beyond flight and hotel bookings.
The company has expanded its ancillary services portfolio to include:
Founder Nishant Pitti said travel decisions are increasingly influenced by the quality of the end-to-end journey experience.
“Travel today is no longer just about bookings. It has become about the overall journey experience,” he said in the company statement.
“What we are observing through our platform is a clear shift in traveller behaviour, where convenience, personalisation, and seamless airport experiences are becoming key decision drivers, with a growing emphasis on time efficiency and overall travel productivity.”
Pitti added that the company is introducing AI-led capabilities, including conversational interfaces, aimed at simplifying travel planning and integrating services into a single platform experience.
The growth in ancillary airport services highlights a wider trend across the travel industry, where online travel platforms are increasingly seeking revenue growth through value-added offerings rather than relying solely on ticket bookings.
Airport retail, premium assistance services and integrated travel solutions are becoming increasingly important as travellers look for convenience-focused experiences across the full journey cycle.
EaseMyTrip, which is listed on the NSE and BSE, said it continues to invest in technology and service innovation to strengthen its position within India’s competitive online travel market.
Founded in 2008, the company operates across flights, hotels, holiday packages, buses, trains and cabs, while also expanding internationally through subsidiaries in markets including the UAE, the UK, the USA, Thailand and Saudi Arabia.
As digital adoption and passenger volumes continue to rise, travel platforms are expected to deepen investments in airport-related services, personalisation tools and integrated customer experiences aimed at increasing traveller retention and higher-value engagement.
Join the conversation
No comments yet
Be the first to share your thoughts!
Sign In to Comment