Coforge launches Aeronova.AI for airline retailing transformation

Coforge has launched Aeronova.AI, a framework designed to support airlines shifting towards modern Offer, Order, Settlement and Delivery, or OOSD, operations as carriers increasingly overhaul legacy retailing systems.

The company said the framework is intended to help airlines modernise retailing capabilities while maintaining revenue continuity, operational stability and customer experience during large-scale transformation programmes.

According to the company’s announcement, Aeronova.AI has been developed to address one of the airline sector’s biggest operational challenges: managing the coexistence of legacy Passenger Name Record, or PNR, systems alongside newer order-based retailing platforms while preserving financial traceability and regulatory compliance.

Airlines face growing execution pressures

The aviation industry has been accelerating efforts to modernise retailing systems as carriers seek greater flexibility in pricing, ancillary sales and customer engagement. However, operational execution at enterprise scale remains a major hurdle for many airlines transitioning away from legacy infrastructure.

Coforge said airlines are increasingly encountering difficulties in balancing:

• Legacy PNR-based operational environments
• Emerging order-native retailing platforms
• Financial traceability requirements
• Regulatory and audit obligations
• Customer experience continuity during migration

The company stated that Aeronova.AI provides a structured execution layer comprising reusable assets, AI-assisted automation capabilities and airline-focused implementation playbooks designed to support phased transformation strategies.

Framework designed for phased deployment

Unlike replacement-led transformation approaches, Aeronova.AI has been positioned as a complementary framework that works alongside existing and emerging retailing platforms.

According to the company, the framework allows airlines to progress from pilot projects to production-scale deployment at a controlled pace while protecting financial auditability and operational governance.

The framework is also intended to reduce risks that often delay transformation programmes, including execution complexity, integration challenges and governance bottlenecks.

Key focus areas of the framework include:

• AI-assisted operational automation
• Structured migration support
• Revenue flow protection
• Governance and compliance alignment
• Scalable implementation pathways

Modern retailing reshapes aviation technology priorities

The launch reflects broader shifts taking place across the airline technology sector as carriers move towards modern retailing standards and order-based operational models.

Airlines globally have been investing in next-generation retailing architectures aimed at improving personalisation, merchandising capabilities and operational efficiency. However, the transition process remains complex due to the deep integration of legacy reservation and settlement systems across airline operations.

Industry observers have noted that transformation efforts increasingly require hybrid operating environments where traditional systems and modern order-based frameworks operate simultaneously during migration periods.

By introducing Aeronova.AI, Coforge is positioning itself within a growing market focused on execution support, operational interoperability and scalable migration management for airline retailing modernisation.

As airlines continue to prioritise digital retailing strategies and operational resilience, demand for transition frameworks that minimise disruption while maintaining regulatory and financial oversight is expected to increase across the global aviation sector.